Sales Strategy. Building Resilience into your Vineyard Income Plan.

Sales Strategy. Building Resilience into your Vineyard Income Plan.

Whether you are an older business or a newer business there are a few things that you need to know when choosing a sales structure. As with many decisions there are no right and wrong answers, more like benefits and drawbacks. The important part is that you understand you can change different aspects of your structure as your business needs change. Let’s discuss some of the most important parts of vineyard sales strcutures. 

Continued discussion on vineyard spray programs. How I saved 60,000 dollars in chemicals over two vintages. Part 2 of 2

Continued discussion on vineyard spray programs. How I saved 60,000 dollars in chemicals over two vintages. Part 2 of 2

The second most important factor is to understand how you fit in in the puzzle. Am I a mildew enabler? In the first post on this topic we talked about the things that the viticulturist must know but, cannot control. Today we will talk about the things that the viticulturist can control. Much of this for the seasoned viticulturist may seem like a review of items they've heard before. So, I will be taking the vocabulary that I have outlined and applying it to the decision making process I used in the 2016 season to add context.

Can you afford a consultant? How I saved 60,000 dollars in chemicals over two vintages. Part 1 of 2

Can you afford a consultant? How I saved 60,000 dollars in chemicals over two vintages. Part 1 of 2

Is that real? Absolutely, and the comparison is perfect. If I were talking about one of the last three; hot, hotter and hottest vintages alone someone might think that I was just lucky. What about this year? Not an easy year for mildew and botrytis in the vineyards. Conditions were perfect for infections. But, what if I told you I sprayed less this year in the vineyard than last year? What if I told you that we stopped spraying the vineyards in the first week of June? 

Riding the Troops... Don't miss your opportunity to improve.

Riding the Troops... Don't miss your opportunity to improve.

Inconvenient as it may be during harvest each year there is a seasonal opportunity that can help you improve your vineyards. Even though we are busy harvesting during this period it's important to capture the data for improvement in the upcoming season. What are these opportunities and how do we capture them?